Kugellager24 · Switzerland
A clearer journey from first order to repeat purchase.
Rebuilding flow architecture, separating customer segments, and creating automated emails for an industrial ecommerce store.
Explore the project →Stop losing Revenue to Abandoned Carts
I help growing Shopify brands turn existing customers into repeat revenue through Klaviyo flows, campaigns, segmentation, personalization, email + SMS and retention optimization.
$2M+
Email Revenue Generated
190+
Projects Delivered
48%
Average Open Rate
5+
Years in Email Marketing
Available for new clients2 spots open
Worked with 160+ brands
Afritude
Pestle & Pods
KUGELLAGER24
MagneCHEF
LipoTek
MantaSocks
+ more under NDA
Real Klaviyo results
Dashboard proof,
not just claims
Real Klaviyo dashboards from accounts I manage: revenue, open rates, and flow performance straight from the source.
G_CERO · Fashion · Mexico
$39.5k Klaviyo-attributed revenue, 37.67% of total store revenue
+96%
Attributed Rev
37.67%
of Total Revenue
$39.5k
Klaviyo Revenue
MantaSocks · Apparel · Singapore
$15.3k Klaviyo-attributed revenue, 23.41% of total store revenue
+57%
Attributed Rev
23.41%
of Total Revenue
$15.3k
Klaviyo Revenue
LipoTek · Health Supplements · Italy
€10.4k Klaviyo-attributed revenue, 30.40% of total store revenue
+70%
Attributed Rev
30.40%
of Total Revenue
€10.4k
Klaviyo Revenue
Pestle & Pods · Wellness · Canada
CA$3.2k Klaviyo-attributed revenue, 42.38% of total store revenue
+398%
Attributed Rev
42.38%
of Total Revenue
CA$3.2k
Klaviyo Revenue
Selected projects
The thinking behind the work.
Explore the starting point, the systems I built, and the dashboard evidence behind each project.
MantaSocks · Singapore
Connecting lifecycle flows with regular campaigns.
A coordinated retention program spanning welcome, abandoned checkout, post-purchase emails, and ongoing campaigns.
Explore the project →
Pestle & Pods · Canada
Building a retention system from the ground up.
Welcome, browse and cart recovery, and post-purchase journeys supported by a regular campaign calendar.
Explore the project →Screenshots are historical project records. Store revenue and Klaviyo-attributed revenue are different measures; attribution does not establish incremental revenue. Results depend on the store, audience, and measurement period.
Ways to work together
Build a better journey.
Bring customers back.
Strategy, automation, and creative for your store's next stage of growth.
Klaviyo email campaigns
A consistent calendar of product launches, promotions, and useful content, with copy, design, and campaign setup handled together.
Klaviyo campaignsLifecycle flow builds
Welcome, abandoned checkout, post-purchase, and win-back journeys. Each flow connects the right message to a meaningful customer action.
Klaviyo flow setupEmail + SMS strategy
Coordinate both channels around the customer journey, with thoughtful audience selection, timing, and offers that work together.
Email + SMS programsAccount & deliverability audits
Review flows, campaigns, audience health, and sending setup. Get a prioritized action plan before investing in the next round of changes.
Klaviyo auditOn-brand email design
Clear visual hierarchy, purposeful copy, and layouts built for mobile. From Figma concepts to email templates ready for Klaviyo.
Klaviyo email designSegmentation & optimization
Shape audiences around purchase history and engagement, then refine your messaging through testing and regular performance reviews.
Segmentation and optimizationMy email design work
Designed to convert,
not just look good
A selection of campaigns I've designed and shipped for ecommerce brands. Every template starts in Figma, gets client approval, then is built pixel-perfect in Klaviyo and tested before send.
Dreamzzz · Product Launch
Hero + benefit grid layout
Skincare · Routine Builder
Bestseller stack + cross-sell
Ingredients Clothing Co · Drop
Editorial-style apparel feature
Kugellager · Campaign
Industrial ecommerce send
Afritude · Welcome Flow
Brand intro + first-purchase offer
Kugellager · Welcome Flow
15% off first-order incentive
Abandoned Cart · Recovery Flow
Urgency + social proof sequence
Hippeas · A/B Test Flow
Subject line + layout test variant
LipoTek · Signup Form
Conversion-optimized opt-in popup
Pestle & Pods · Signup Form
List growth with first-order incentive
Kugellager · Signup Form
B2B opt-in with discount trigger
NKOSI · Signup Form
Brand-focused subscriber capture
Client feedback
What clients say
after working with me
Every rating is publicly searchable. Real clients, real results, no invented numbers.
★★★★★
Upwork
"
Obaid rebuilt our entire Klaviyo from scratch in under two weeks. He didn't just execute, he explained every decision. Within 60 days our email was driving 34% of revenue.
Filip Krsticevic
Founder, Kugellager24.ch
★★★★★
Fiverr
"
Our post-purchase flow was a single thank-you email. Obaid turned it into a 5-part sequence that now generates repeat orders on autopilot. Genuinely impressive work.
Emmanuel
CEO, Lipotek
★★★★★
Upwork
"
The abandoned checkout flow recovers €2K+ every single month. The design quality is exceptional. It doesn't look like a Klaviyo template, it looks exactly like our brand.
AK
Alex K.
Co-Founder, MagneCHEF
★★★★★
Fiverr
Obaid U is a stellar freelancer in email marketing, showcasing STRATEGIC thinking and meticulous attention to detail. Working with him is a breeze thanks to his quick responses, politeness, and deep understanding of the project needs. Highly recommend! 👏
★★★★★
Fiverr
Working with Obaid U in the realm of Email Marketing was an EXCEPTIONAL experience. The professionalism and attention to detail in his work exceeded expectations, while his proactive communication and cooperation made the process smooth and efficient. Highly recommend for anyone looking to elevate their email marketing efforts! 🙌
★★★★★
Fiverr
The biggest issue when getting an email designer is that you need to micro manage everything, they ask 100 questions to do the job. Well thats not the case here. All i did was give my product, content and website, he made the rest. I could write a whole paragraph.
5.0
★★★★★
Avg. Rating
100%
Job Success
160+
Brands Served
190+
Projects Delivered
The person behind the work
Hi, I’m Obaid.
Your strategy and execution partner.
I work inside Klaviyo accounts for Shopify and WooCommerce brands, bringing together lifecycle automation, segmentation, campaign strategy, and email design.
KlaviyoShopify & WooCommerceEmail & SMS
Working together
Clear steps. Direct communication.
Talk through the starting point.
We discuss your store, current email setup, and priorities. From there, we agree the scope, deliverables, and timeline.
See the work before it launches.
I plan, write, design, and build. You review the work and approve it before anything goes live.
Know what changed and why.
For ongoing engagements, performance reviews and testing guide the next improvements. Project handover is agreed within the scope.
Choose your starting point
A focused project or
an ongoing partnership.
Find the gaps, build the foundations, or put ongoing retention in experienced hands. The consultation is always free.
Low-risk entry point
01 / UnderstandKlaviyo revenue audit
For brands that want an independent assessment before committing to a build.
From $150Delivered within 48 hours
- Flow performance analysis
- Deliverability health check
- Segmentation gaps report
- Revenue opportunity map
- Prioritized action plan
02 / Build
Retention foundations
For stores setting up Klaviyo or rebuilding the journeys that matter most.
Project scopeAgreed together
- Account setup and lifecycle flows
- On-brand copy and email design
- Segmentation, testing, and launch
03 / Improve
Ongoing management
For brands that need a consistent partner for campaigns and optimization.
From $199/moThree monthly plans
- Campaign planning and execution
- Flow testing and refinement
- Reporting and email + SMS coordination
A good fit: Shopify or WooCommerce brands looking for both retention strategy and hands-on execution. The consultation is free; the written audit is a paid deliverable.
Book a Free ConsultationWhat would my audit cover?
An outline of the deliverable, rather than a client report. You'll receive a detailed report covering flow performance, deliverability health, segmentation gaps, and a prioritized roadmap with exactly what to fix and what it's worth.
- Account overview: integrations, tracking, and the current customer journey.
- Opportunities: flow gaps, engagement segments, and deliverability concerns.
- Action plan: recommended changes ordered by impact and implementation effort.
FAQ
Common questions,
straight answers
Yes. I work remotely with ecommerce brands in the United States and internationally, including Europe and Australia. I operate async
by default with weekly video calls, so time zones are never an issue.
Klaviyo is my core platform. If you're on Klaviyo or migrating to it, that's
where I do my best work. I also have working experience with Mailchimp and MailerLite.
No, I work with both Shopify and WooCommerce. Strategy and Klaviyo setup is
largely the same; integration details vary slightly per platform.
Project work is 50% upfront, 50% on delivery. Monthly retainers are invoiced 100%
at the start of each period. I accept bank transfer via Payoneer or Wise.
Flows begin generating revenue as soon as they go live, typically within the
first week. Campaign revenue compounds over 60-90 days as segmentation matures.
Absolutely. The audit is a standalone deliverable. Many clients start there, get
the roadmap, then continue with a full build or retainer. Zero pressure either way.
From the blog
Email marketing, straight talk
Flows
The Abandoned Cart Flow That Actually Converts
Most brands run a basic 3-email sequence and wonder why it stops working. Here's how to build an abandoned cart flow that keeps converting 90 days in.
Segmentation
Klaviyo Segmentation for DTC Brands: From Basic Lists to Revenue-Driving Segments
Sending to your full list is leaving money on the table. These are the six segments every DTC brand needs inside Klaviyo, and exactly how to build them.
Klaviyo
How to Audit Your Klaviyo Account in 90 Minutes
Nine things to check before you touch a single flow or send a single campaign. Miss any of these and you're building on a broken foundation.
Let's talk
Ready to turn your list
into a revenue channel?
The first conversation is free and there's no commitment. Tell me about your store, your current email setup, and where you want to be. I'll tell you exactly how we get there.
Available for new clients · 2 spots open